Alternative names for the activity are “e-tailing”, a shortened type of “digital retail” or “e-shopping”, a shortened form of “electronic shopping”. An online store may be called an e-internet-store, e-shop, e-retailer, Internet shop, net-shop, web-retailer, online retailer, online storefront and digital store. Mobile commerce (or m-commerce) describes purchasing from an internet retailer’s cellular device-optimized website or software program software (“app”).
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These websites or apps are designed to allow prospects to flick thru a firms’ products and services on tablet computer systems and smartphones. An online shop evokes the physical analogy of buying products or services at a daily “bricks-and-mortar” retailer or shopping middle; the method is called enterprise-to-shopper (B2C) online buying.
When an online …